Our Story

YAYA Organics is a company of three real women who are passionate, health-conscious, ethical and proactive.

Our backgrounds are varied; an MBA, a CPA and an Artist. And we’re mothers. In our everyday lives we’ve used a lot of products and we’ve read a lot of labels, wondering, “What are we really exposing our bodies to?” We’ve been frustrated with the suggestion that a product is natural and safe, yet there are names on the ingredients panel that we can hardly pronounce. Unsatisfied with the status quo, we set out to make products that are different.

The ethos of YAYA is built upon these steadfast values- to be authentic, to be transparent, to be clean, to be natural, to be truly effective, and organic whenever feasible.

It’s these values that shape our products and our commitment to 100% pure, natural ingredients, with total transparency. We are intimately involved in every detail of our products, from start to finish to ensure these values are palpably felt and realized. Inherent to our mission is the belief that nature in its rich array of botanical elements holds the secret for best supporting our health and beauty needs. Each unique ingredient that contributes to our formulations is raw potent and powerful, and plays a key role in efficacy. We diligently source our botanical oils and extracts from around the world for the highest purity and quality standards.

Here at YAYA Organics, we make all our premium body care products in small artisan batches with scrupulous attention to detail. Because when it comes to what you put on your body (and your family!) we believe you care just as much as we do. 






Rebecca O’Connor - Rebecca loves all things creative.  Her background is unique; a BA in Fine Art, studied oil painting with a Master Painter, and studied organic agriculture working on an organic vegetable farm.  These passions for art and pure organic goodness came together for Rebecca when she co-founded YAYA Organics.  She loves immersing herself in product development, packaging design, media and branding, while tackling new projects with Alex and Val.  When she’s not at the office, Rebecca can be found spending time in her organic garden, hiking with her family, studying the Bible, or creating new recipes in her kitchen.  Rebecca lives in the backwoods of Sutton, New Hampshire with her husband and two young boys.

Valéria Rezende Diodato - Corporate executive turned small business owner and maker of natural and organic products.  Her business planning and project management skills, combined with her strong work ethic and commitment to business excellence and transparency are reflected in the day to day operations of YAYA, as well as in the quality of its products.  Mother of three girls, she strives to live in the moment and spend as much time as possible with family and friends.  Favorite things include traveling (anywhere, anytime), walking on the beach, spending time at her farm in Brazil, watching her daughters play soccer, basketball, and lacrosse and of course, working at YAYA alongside with partners Alex and Rebecca!

Alexandra Lawrence
- Alex applies her industrious entrepreneurial spirit and CPA skills to a business based on ethical values, and pure, natural products. She believes the things you do each day make a difference which is why she is so passionate about our products.  Alex also has a very important new role as Grandmother to Rebecca’s two boys.  Her grandsons were inspirational to developing our first products and continue to inspire her to make products that make a difference.  She truly loves what she does, and brings her enthusiasm and diligence into every aspect of the business.  When not at YAYA, she loves spending time with her family hiking, rowing and fishing, skiing the White Mountains, and painting.