Honestly Pure Promise

The Honestly Pure Promise describes the values, principles and beliefs that govern and guide our decisions as a company.

Our Ethos.

We believe that high quality, plant-based and eco-friendly ingredients are not only safer, but offer high performance results that will pleasantly exceed your expectations.  We choose natural + organic ingredients, and formulate with generously strong concentrations of actives, to deliver the results your looking for -  without any risky side effects for you, your family, or the environment.  We love that our products are thoroughly wholesome, clean, sustainable and eco-friendly while smelling fresh and satisfying which makes them enjoyable to use again and again.  This is so important to us, that you enjoy the YAYA experience from start to finish.  We are also proud to display every ingredient on our labels in plain English, so that you know exactly what you are applying to you and your family's skin - and your dog's, too!  


World-Wide Sourcing.

We are thoughtful about making partnerships with sustainable and reputable suppliers that we trust for quality and consistency.  We source premium, tested ingredients from around the world, focusing exclusively on plant-based ingredients, such as essential oils. We source certified organic and/or wildcrafted ingredients whenever possible. 

We Respect the Planet.

Our planet is our shared home.  We believe that we each have a responsibility to be good stewards of the environment, through personal choices of sustainability and reducing our impact for future generations.  As a company, the YAYA Organics ethos is to be as eco-friendly and sustainable as possible, which is demonstrated in our pure, eco-friendly and wholesome formulas as well as our recyclable and reusable packaging.  At YAYA Organics HQ (offices, manufacturing, and fulfillment facilities are located in Hopkinton, NH), we are committed to minimizing waste, recycling, reusing boxes where possible, and looking for eco-friendly alternatives, like biodegradable bubble wrap and recycled paper.  Our formulas are carefully crafted to never contain irritating, harmful or "mystery" ingredients that will negatively affect our well-being, or that of the planet.  As passionate animal-lovers we also believe in absolutely no animal cruelty, or animal testing (except on mosquitos and ticks, of course!)  


  • 100% Pure
  • Non-toxic
  • Beneficial
  • Botanically-based
  • Natural
  • Organic
  • Wild-crafted
  • Therapeutic Grade
  • Sustainable
  • Eco-Friendly
  • Holistic
  • Vegan-friendly 


  • Synthetic Fragrance/Parfum
  • Parabens
  • SLS/SLES Sulfates
  • DEET
  • Permethrin
  • Propylene glycol
  • Alcohol (all varieties)
  • Known Endocrine Disruptors (BPA’s, phthalates, dioxin, atrazine, glycol ethers, fire retardants, mercury, lead, etc.)
  • Phenoxyethanol
  • Formaldehyde
  • Lanolin or animal-based oils
  • Petrochemicals and Petro By-Products (such as “mineral oil”, “white mineral oil” or “paraffin oil”)
  • Animal Cruelty
  • Wheat/Gluten Ingredients